The way we use lip products has changed. Every lick, snack, kiss, conversation and reapplication is sending our favourite formulas into our bodies – and we’re ingesting and absorbing a LOT more than anyone ever assumed. That’s why every YOM™ ingredient is both cosmetic-grade for skin AND certified food-grade for the accidental journey in. Apply and reapply to your heart's content, and remember only let in what loves you back™

The world's first LipSafe™ lip brand

What does LipSafe™ mean?

  • Every ingredient is cosmetic-grade for skin AND certified food-grade for the accidental journey in
  • Every formula is independently certified microplastic-free by flustix
  • Food-safe packaging to maintain the integrity of the formula

Meet every ingredient

In our world, every single ingredient we formulate with is a hero. 100% certified food-grade for purity and performance.