The YOM™ Flavour Credo

Natural flavours, made in great taste.

"Flavour" has become a word people don't always trust, and we understand why - it can sometimes hide long lists of ingredients you'll never see. So, we decided to do things differently and show you ours.

Every YOM™ flavour is food-grade certified and made from natural sources: plants, fruits, leaves, extracts and natural fermentations - all carried in food-grade Castor Oil. While most lip products use cosmetic parfum, we use natural food flavours instead. It's also why all our scents are more delicate than what you may be used to.

We never use petroleum-derived solvents like hexane. Every flavour is created in accordance with EU food law (EC 1334/2008) and EU cosmetic law (EC 1223/2009), and every component used is within the levels those regulations permit.

We know “natural” doesn’t automatically mean safe, and these days “natural flavour” or “aroma” can also be as vague as “flavour”. That’s why we’ve decided to be totally transparent. We’ve made it part of our YOM™ Flavour Credo to publish every component in every flavour, what it is, and where it comes from. If a component is an allergen, you will find it listed on both the carton and in the full ingredient list on each product page.

We see these recipes as precious intellectual property. We value your trust even more.

Step into our flavour worlds

All our flavours are carried in food-grade Castor Oil (Ricinus communis).

Natural Bitter Almond Oil

ALSO FOUND IN
Almond, Cherry, Cranberry, Tomato

SOURCE
Apricot kernel (Prunus armeniaca), purified to remove naturally occurring cyanogenic compounds

Natural Anisaldehyde

ALSO FOUND IN
Anise, Blackcurrant, Cinnamon, Tarragon

SOURCE
Star anise (Illicium verum)

Natural Gamma Decalactone

ALSO FOUND IN
Apricot, Peach, Plum, Strawberry

SOURCE
Fermentation from castor oil (Ricinus communis)

Natural Geranyl Acetate

ALSO FOUND IN
Basil, Celery, Lemon, Tangerine

SOURCE
Palmarosa, Citronella, or Lemongrass

Natural Heliotropin

ALSO FOUND IN
Blueberry, Melon, Dill, Black Pepper

SOURCE
Identical to the molecule found in those foods, purified to food-grade specification

Natural Maltol

ALSO FOUND IN
Cocoa, Coffee, Malt, Strawberry

SOURCE
Sugarcane (Saccharum officinarum)

Natural Methyl Phenyl Acetate

ALSO FOUND IN
Capsicum, Honey, Hop, Peanut

SOURCE
Fermentation, plant-derived substrate

Natural Neroli Oil

SOURCE
Bitter orange tree flowers (Citrus aurantium)

Natural Gamma Nonalactone

ALSO FOUND IN
Bread, Papaya, Watermelon, Wine

SOURCE
Fermentation, plant-derived substrate

Natural Phenylethyl Alcohol

ALSO FOUND IN
Banana, Lime, Mushroom, Pear

SOURCE
Fermentation, plant-derived substrate

Natural Vanillin

ALSO FOUND IN
Coffee, Grape, Pineapple, Vanilla

SOURCE
Fermentation from rice bran (Oryza sativa)

Natural Bitter Almond Oil

ALSO FOUND IN
Almond, Cherry, Cranberry, Tomato

SOURCE
Apricot kernel (Prunus armeniaca), purified to remove naturally occurring cyanogenic compounds

Natural Anisaldehyde

ALSO FOUND IN
Almond, Cherry, Cranberry, Tomato

SOURCE
Apricot kernel (Prunus armeniaca), purified to remove naturally occurring cyanogenic compounds

Natural Benzyl Acetate

ALSO FOUND IN
Basil, Fig Leaf, Gardenia, Tuberose

SOURCE
Clove (Syzygium aromaticum) and Jasmine (Jasminum officinale)

Natural Buchu Oil

ALSO FOUND IN
Buchu leaf

SOURCE
Round-leaf buchu (Agathosma betulina)

Natural Davana Oil

ALSO FOUND IN
Davana herb

SOURCE
Davana herb (Artemisia pallens), southern India

Natural Gamma Decalactone

ALSO FOUND IN
Apricot, Peach, Plum, Strawberry

SOURCE
Fermentation from castor oil (Ricinus communis)

Natural Ethyl Hexanoate

ALSO FOUND IN
Apple, Cheese, Clove, Kiwi

SOURCE
Fermentation, plant-derived substrate

Natural Eugenol

ALSO FOUND IN
Clove, Fennel, Fig, Lemongrass

SOURCE
Clove (Syzygium aromaticum)

Natural Geraniol

ALSO FOUND IN
Apple, Apricot, Geranium, Ginger, Rose

SOURCE
Palmarosa (Cymbopogon martinii)

Natural Geranyl Acetate

ALSO FOUND IN
Basil, Celery, Lemon, Tangerine

SOURCE
Palmarosa, Citronella, or Lemongrass

Natural Heliotropin

ALSO FOUND IN
Blueberry, Melon, Dill, Black Pepper

SOURCE
Identical to the molecule found in those foods, purified to food-grade specification

Natural Bitter Almond Oil

ALSO FOUND IN
Almond, Cherry, Cranberry, Tomato

SOURCE
Apricot kernel (Prunus armeniaca), purified to remove naturally occurring cyanogenic compounds

Natural Cardamom Oil

ALSO FOUND IN
Cardamom

SOURCE
Cardamom pods (Elettaria cardamomum)

Natural Geraniol

ALSO FOUND IN
Apple, Apricot, Geranium, Ginger, Rose

SOURCE
Palmarosa (Cymbopogon martinii)

Natural Beta Ionone

ALSO FOUND IN
Peach, Plum, Raspberry, Tea

SOURCE
Carrot (Daucus carota)

Natural Lemon Oil

ALSO FOUND IN
Lemon

SOURCE
Cold-pressed lemon peel (Citrus limon)

Natural Vanillin

ALSO FOUND IN
Almond, Cherry, Cranberry, Tomato

SOURCE
Apricot kernel (Prunus armeniaca), purified to remove naturally occurring cyanogenic compounds