Love it! Just wish it was a little bit more pigmented. Feels lovely on the lips and love the ingredients!
528 Loving™ Lip Mask
Wild Juju Berry™
The world’s first LipSafe™ lip mask.
An untamed melody of cold-pressed Berry Seed Oils lovingly squeezes bright Beetroot Extract into a sheer pink aura of fun. Hydrating, cushioning and barrier boosting. Feel the good juju.
100% certified food-grade ingredients
Certified microplastic-free
Only let in what loves you back™
Full Description
Full Description
Welcome to a World of Goodness. An untamed melody of cold-pressed Berry Seed Oils lovingly squeezes bright Beetroot Extract into a sheer pink aura of fun. Cushion your lips in hydration with Avocado & Castor Oils and boost your barrier with Cocoa & Shea Butter. Feel the good juju.
The world’s first LipSafe™ lip mask that loves you back. 100% certified food-grade and certified microplastic-free.
Smells so YOM: Think of berries so sweet, so magical and so juicy, they make forest sprites stop mid-spin for a nibble
Tastes so YOM: What do Juju’s taste like? Imagine the best of all the berries in one. Wild but wise. Tart yet creamy. So good you can taste the freedom
Feels so YOM: Silky-soft with a whisper of wild magic. Like berry-stained lips after raiding a midnight garden
So yum it's YOM™
The lip-loving ritual: Using a spatula, apply in abundance anytime - throughout the day or as an overnight lip mask - and remind yourself to only let in what loves you back™.
Full INCI
Full INCI
INGREDIENTS: Ricinus Communis (Castor) Seed Oil†, Butyrospermum Parkii (Shea) Butter†, Cera Alba (Beeswax)†, Rice Protein†, Persea Gratissima (Avocado) Oil†, Calcium Carbonate†, Aroma (Natural Flavour) †, Mangifera Indica (Mango) Seed Butter†, Theobroma Cacao (Cocoa) Seed Butter†, Caprylic/Capric Triglyceride†/*, Fragaria Ananassa (Strawberry) Seed Oil†, Rubus Idaeus (Raspberry) Seed Oil†, Vaccinium Myrtillus (Blueberry) Seed Oil†, Rubus Fruticosus (Blackberry) Seed Oil†, Beta Vulgaris (Beet) Root Extract†, Tocopherol†, Vanillin†, Steviol Glycosides†, Linalyl Acetate†, Linalool†, Benzaldehyde†, Eugenol†, Geranyl Acetate†
†Food-Grade Certified *Organic/Biologique
All italics are allergens and components of other ingredients
For full ingredient list of natural flavour, click here
WARNING: FOR EXTERNAL USE ONLY. If irritation occurs discontinue use. Store in a cool dry place. Use within 6 months of opening.
Shipping
Shipping
UK Standard Shipping
Please allow 1-5 business days* to receive your order once shipped. All UK standard shipping is via Royal Mail 48.
UK Express Shipping
Express shipping via DPD Local delivers in 1-2 business days*. You'll receive tracking information via email as soon as your order starts its journey. Orders placed before 12pm on business days ship the same day. Anything after that, or on weekends, ships the next business day.
Shipping Cost
Standard shipping £3.95
Express shipping £7.95
*Please note that delivery may be delayed subject to bank holidays (non-working days) or disruptions, and delivery times may be
affected accordingly.
International Shipping
We ship globally via our cross-border partners. Shipping, customs, and duties are calculated at checkout, so you know exactly what to expect. You'll receive tracking information as soon as your order is on its
way.
Shipping Costs
US: $10 flat shipping fee (taxes & duties at checkout)
Australia: AU$20 flat shipping fee (taxes & duties at checkout)
Europe: Calculated at checkout
Rest of World: Calculated at checkout
FAQs
FAQs
What does LipSafe™ mean?
LipSafe™ is YOM's own standard. It means every ingredient in our formulas is cosmetic-grade for skin AND 100% food-grade certified for the accidental journey in. All our formulas are also independently certified microplastic-free by flustix, and we use food-safe packaging to maintain the integrity of the formula. It's the bar we set for ourselves. It doesn't mean we judge other lip products - that's not our style. Would we love the industry to join us? For sure!
What is the difference between cosmetic-grade and food-grade?
Cosmetic-grade ingredients are tested and approved for external use only, meaning they're safe to sit on your skin. Food-grade ingredients are tested and approved for safe human consumption, meaning they're safe to ingest. Here's the thing: no cosmetic-grade ingredient has been tested for ingestion or absorption through your lips at the real exposure levels we're dealing with today. YOM formulas use ingredients with three certifications: cosmetic-grade (required by regulations), food-grade (required by us), and cruelty-free (required by the universe). Because if it's going on your lips, it's inevitably going in your body - so why not formulate with that journey in mind?
Is food-grade the same as clean or organic?
Nope. ‘Clean’ and ‘organic’ apply to cosmetics (AKA topical or for external use only). Food-grade goes further. It’s a legally defined certification you get on top of cosmetic grade, meaning every ingredient is safe for human consumption. We chose food-grade because lips aren’t just surfaces, they’re portals. Every lick, every snack, every conversation, every reapplication sends those formulas into our bodies. If something is going in, even accidentally, it should meet the same standards as what you eat.
For full FAQs click here
100% certified food-grade ingredients
Independently certified microplastic-free
100% certified food-grade ingredients
Independently certified microplastic-free
100% certified food-grade ingredients
Independently certified microplastic-free
100% certified food-grade ingredients
Independently certified microplastic-free
100% certified food-grade ingredients
Independently certified microplastic-free
100% certified food-grade ingredients
Independently certified microplastic-free
Meet every ingredient
In our world, every single ingredient we formulate with is a hero. 100% certified food-grade for purity and performance.
Cold-pressed Berry Seed Oils
Cold-pressed Berry Seed Oils
A lightweight oil cold-pressed from strawberry, raspberry, blueberry and blackberry seeds. High in antioxidants and rich in essential fatty acids, it helps condition, moisturise, and nourish delicate lip skin, while protecting your lips from environmental stressors.
Certified food-grade.
Beetroot Extract
Beetroot Extract
A plant extract from beetroot. Particularly rich in betalains, naturally vibrant and red in colour, this extract is high in antioxidants and helps protect delicate lip skin from oxidative stress.
Certified food-grade.
Avocado Oil
Avocado Oil
A deeply nourishing oil extracted from avocados. Naturally rich in Vitamin E and Palmitoleic Acid, it absorbs easily, supports collagen synthesis, and improves elasticity. Very gentle and ideal for delicate skin.
Certified food-grade.
Mango Seed Butter
Mango Seed Butter
This rich butter is derived from mango seeds. High in Stearic (C18:0) and Oleic (C18:1) fatty acids, it is packed with Vitamins A, C, and E, which help to nourish, hydrate, and revitalise dry lip skin. High Vitamin E levels give it naturally high stability.
Certified food-grade.
Ingredients
Castor Seed Oil
Castor Seed Oil
A cushiony and conditioning oil, cold-pressed from castor seeds. Uniquely high in Ricinoleic Acid - a fatty acid that helps reduce skin moisture loss - it deeply conditions, boosts hydration, and leaves lips feeling soft and smooth. Certified food-grade.
Shea Butter
Shea Butter
A creamy butter extracted from the nuts of African shea trees. Rich in Vitamin E, and Linoleic Acid - an essential fatty acid that supports normal cell renewal - this butter deeply nourishes, soothes irritation, and provides lasting conditioning to delicate lip skin. Climate-neutral and fully traceable. Certified food-grade.
Beeswax (Cera Alba)
Beeswax (Cera Alba)
Sustainably sourced beeswax, made from happy bees. It helps lock in moisture, soften lips and create a smooth barrier, while giving the mask its rich, nourishing texture. Certified food-grade.
Calcium Carbonate + Rice Protein
Calcium Carbonate + Rice Protein
A naturally occurring mineral. Acts as a antimicrobial and opacifying agent, often used in food, pharmaceuticals and cosmetics.
Rice Protein is high in the sulfur-containing Amino Acids, Cysteine and Methionine. Its special chemical structure makes it a natural delivery system for plant extracts. Certified food-grade.
Certified food-grade.
Avocado Oil
Avocado Oil
A deeply nourishing oil extracted from avocados. Naturally rich in Vitamin E and Palmitoleic Acid, it absorbs easily, supports collagen synthesis, and improves elasticity. Very gentle and ideal for delicate skin.
Certified food-grade.
Aroma/Natural Flavour - Wild Juju Berry
Aroma/Natural Flavour - Wild Juju Berry
Natural 2-Methyl Butyric Acid
Also found in: Angelica, Beer, Cassia, Safflower
Source: Fermentation, plant-derived substrate
Natural Hexanol
Also found in: Allspice, Asparagus, Cognac, Garlic
Source: Fermentation, plant-derived substrate
Natural Benzyl Acetate
Also found in: Basil, Fig Leaf, Gardenia, Tuberose
Source: Clove (Syzygium aromaticum) and Jasmine (Jasminum officinale)
Buchu Oil
Source: Round-leaf buchu (Agathosma betulina) - IFRA-compliant for lip products
Natural Cis-3-Hexenyl Acetate
Also found in: Bilberry, Dill, Guava, Passionfruit
Source: Peppermint (Mentha arvensis) - upcycled from menthol production
Davana Oil
Source: Davana herb (Artemisia Pallens), Southern India
Natural Ethyl Hexanoate
Also found in: Apple, Cheese, Clove, Kiwi
Source: Fermentation, plant-derived substrate
Natural Eugenol
Also found in: Clove, Fennel, Fig, Lemongrass
Source: Clove (Syzygium Aromaticum)
Natural Cis-3-Hexenol
Also found in: Apple, Parsley, Peas, Potato
Source: Peppermint (Mentha arvensis) - upcycled from menthol production
Natural Linalool
Also found in: Apricot, Bay, Oregano, Thyme
Source: Basil (Ocimum Basilicum)
Natural Linalyl Acetate
Also found in: Lavender, Marjoram, Sage, Yuzu
Source: Bergamot, Lavender, Bergamot Mint
Mango Seed Butter
Mango Seed Butter
This rich butter is derived from mango seeds. High in Stearic (C18:0) and Oleic (C18:1) fatty acids, it is packed with Vitamins A, C, and E, which help to nourish, hydrate, and revitalise dry lip skin. High Vitamin E levels give it naturally high stability.
Certified food-grade.
Cocoa Butter
Cocoa Butter
Extracted from the fat of roasted cocoa beans. Rich in fatty acids and antioxidants, it helps protect and repair the skin's lipid barrier, softening and smoothing delicate lip skin. Sustainably sourced from Ghana and Ivory Coast, it carries the natural scent of cocoa. Certified food-grade.
Organic Coconut MCT Oil (Caprylic/Capric Triglyceride)
Organic Coconut MCT Oil (Caprylic/Capric Triglyceride)
Medium-Chain Triglycerides (C8 and C10) extracted from organic coconuts. High in fatty acids, it absorbs quickly and provides soft, non-greasy moisturisation - lightweight conditioning without the heavy feel. Certified organic. Certified food-grade.
Cold-pressed Berry Seed Oils (Strawberry, Raspberry, Blueberry, Blackberry)
Cold-pressed Berry Seed Oils (Strawberry, Raspberry, Blueberry, Blackberry)
A lightweight oil cold-pressed from strawberry, raspberry, blueberry and blackberry seeds. High in antioxidants and rich in essential fatty acids, it helps condition, moisturise, and nourish delicate lip skin, while protecting your lips from environmental stressors.
Certified food-grade.
Beetroot Extract
Beetroot Extract
A plant extract from beetroot. Particularly rich in betalains, naturally vibrant and red in colour, this extract is high in antioxidants and helps protect delicate lip skin from oxidative stress.
Certified food-grade.
Vitamin E (Tocopherol)
Vitamin E (Tocopherol)
Tocopherol, an active form of Vitamin E. A powerful antioxidant that helps protect skin from oxidative stress while also preserving the stability and freshness of the formula itself. Certified food-grade.
Stevia (Steviol Glycosides)
Stevia (Steviol Glycosides)
A natural, plant-derived sweetness bio-converted from the stevia leaf. Our Rebaudioside M tastes like sugar without the aftertaste typical of most stevia, due to its high-purity rate. Certified food-grade.
Jujus can’t be tamed
Berries on the run for fun
Magic on your tongue.
Out-of-this-world performance
100% food-grade ingredients your body naturally recognises and knows how to use for true performance. We call this Bio-Logical. Our formulas don’t coat, they collaborate.
LipSafe™:
The new gold standard for lips
Certified food-grade ingredients (EU)
Cosmetic-grade
Independently certified microplastic-free
No petroleum
No titanium dioxide
No polybutene
No perfume
100% natural food flavour recipes (EU)
Food-safe, biodegradable packaging
Reviews
All so lovable
