528 Loving™ Lip Mask
Full Description
Welcome to a World of Goodness. Persian Love Cake™ is a caramel-tinted daydream where Lemon and Organic Rosehip Oil conspire to write love letters in cake batter. Cushion your lips in hydration with Avocado & Castor Oils and boost your barrier with Cocoa & Shea Butter. Taste the love, azizam.
The world’s first LipSafe™ lip mask that loves you back. 100% certified food-grade and certified microplastic-free.
Smells so YOM: Close your eyes and take in the aroma of a warm, freshly baked cake that's so delicious and enchanting, legend speaks of royalty abandoning their thrones for just one more bite
Tastes so YOM: Imagine a beautiful mixture of comforting cardamom, warming sweet rose and zingy lemon, all folded into almond flour cake batter. So good you can taste the love
Feels so YOM: Butter-soft and deliciously comforting
So yum it's YOM™
The lip-loving ritual: Using a spatula, apply in abundance anytime - throughout the day or as an overnight lip mask - and remind yourself to only let in what loves you back™.
Full INCI
INGREDIENTS: Ricinus Communis (Castor) Seed Oil†, Butyrospermum Parkii (Shea) Butter†, Cera Alba (Beeswax)†, Rice Protein†, Persea Gratissim (Avocado) Oil†, Calcium Carbonate†, Aroma (Natural Flavour)†, Mangifera Indica (Mango) Seed Butter†, Theobroma Cacao (Cocoa) Seed Butter†, Caprylic/Capric Triglyceride†/*, Rosa Canina (Rosehip) Seed Oil†/*, Prunus Amygdalus Dulcis (Sweet Almond) Oil†/*, Brassica Oleracea Capitata (Cabbage) Leaf Extract†, Tocopherol†, Caramel†, Curcumin†, Geraniol†, Citrus Limon (Lemon) Peel Oil†/*, Steviol Glycosides†, Vanillin†, Limonene†, Benzaldehyde†
†Food-Grade Certified *Organic
All italics are allergens and components of other ingredients
For full ingredient list of natural flavour, click here
WARNING: FOR EXTERNAL USE ONLY. If irritation occurs discontinue use. Store in a cool dry place. Use within 6 months of opening
Shipping
UK Standard Shipping
Please allow 1-5 business days* to receive your order once shipped. All UK standard shipping is via Royal Mail 48.
UK Express Shipping
Express shipping via DPD Local delivers in 1-2 business days*. You'll receive tracking information via email as soon as your order starts its journey. Orders placed before 12pm on business days ship the same day. Anything after that, or on weekends, ships the next business day.
Shipping Cost
Standard shipping £3.95
Express shipping £7.95
*Please note that delivery may be delayed subject to bank holidays (non-working days) or disruptions, and delivery times may be
affected accordingly.
International Shipping
We ship globally via our cross-border partners. Shipping, customs, and duties are calculated at checkout, so you know exactly what to expect. You'll receive tracking information as soon as your order is on its
way.
Shipping Costs
US: $10 flat shipping fee (taxes & duties at checkout)
Australia: AU$20 flat shipping fee (taxes & duties at checkout)
Europe: Calculated at checkout
Rest of World: Calculated at checkout
FAQs
What does LipSafe™ mean?
LipSafe™ is YOM's own standard. It means every ingredient in our formulas is cosmetic-grade for skin AND 100% food-grade certified for the accidental journey in. All our formulas are also independently certified microplastic-free by flustix, and we use food-safe packaging to maintain the integrity of the formula. It's the bar we set for ourselves. It doesn't mean we judge other lip products - that's not our style. Would we love the industry to join us? For sure!
What is the difference between cosmetic-grade and food-grade?
Cosmetic-grade ingredients are tested and approved for external use only, meaning they're safe to sit on your skin. Food-grade ingredients are tested and approved for safe human consumption, meaning they're safe to ingest. Here's the thing: no cosmetic-grade ingredient has been tested for ingestion or absorption through your lips at the real exposure levels we're dealing with today. YOM formulas use ingredients with three certifications: cosmetic-grade (required by regulations), food-grade (required by us), and cruelty-free (required by the universe). Because if it's going on your lips, it's inevitably going in your body - so why not formulate with that journey in mind?
Is food-grade the same as clean or organic?
Nope. ‘Clean’ and ‘organic’ apply to cosmetics (AKA topical or for external use only). Food-grade goes further. It’s a legally defined certification you get on top of cosmetic grade, meaning every ingredient is safe for human consumption. We chose food-grade because lips aren’t just surfaces, they’re portals. Every lick, every snack, every conversation, every reapplication sends those formulas into our bodies. If something is going in, even accidentally, it should meet the same standards as what you eat.
For full FAQs click here
In our world, every single ingredient we formulate with is a hero. 100% certified food-grade for purity and performance.
A nourishing oil extracted from the fruit of rose plants (after petals fall). Particularly rich in Linoleic and Linolenic essential fatty acids, vitamins and antioxidants, so it deeply conditions and rejuvenates the lips. Certified organic.
Certified food-grade.
Cold-pressed from organic sweet almonds to preserve natural skin-beneficial nutrients. Used in skincare for centuries, it’s rich in Oleic Acid and naturally high in Vitamins A and E, helping to deeply condition the lips and improve moisture levels. Certified organic.
Certified food-grade.
This rich butter is derived from mango seeds. High in Stearic (C18:0) and Oleic (C18:1) fatty acids, it is packed with Vitamins A, C, and E, which help to nourish, hydrate, and revitalise dry lip skin. High Vitamin E levels give it naturally high stability.
Certified food-grade.
Extracted from the fat of roasted cocoa beans, this rich butter is abundant in fatty acids and antioxidants. It helps protect and repair the skin's lipid barrier while softening and smoothing delicate lip skin. Sustainably sourced from Ghana and Côte d'Ivoire, it carries the natural scent of cocoa.
Certified food-grade.
A cushiony and conditioning oil, cold-pressed from castor seeds. Uniquely high in Ricinoleic Acid - a fatty acid that helps reduce skin moisture loss - it deeply conditions, boosts hydration, and leaves lips feeling soft and smooth. Certified food-grade.
A creamy butter extracted from the nuts of African shea trees. Rich in Vitamin E, and Linoleic Acid - an essential fatty acid that supports normal cell renewal - this butter deeply nourishes, soothes irritation, and provides lasting conditioning to delicate lip skin. Climate-neutral and fully traceable. Certified food-grade.
Sustainably sourced beeswax, made from happy bees. It helps lock in moisture, soften lips and create a smooth barrier, while giving the mask its rich, nourishing texture. Certified food-grade.
A deeply nourishing oil extracted from avocados. Naturally rich in Vitamin E and Palmitoleic Acid, it absorbs easily, supports collagen synthesis, and improves elasticity. Very gentle and ideal for delicate skin. Certified food-grade.
A naturally occurring mineral. Acts as a antimicrobial and opacifying agent, often used in food, pharmaceuticals and cosmetics. Certified food-grade.
Natural Bitter Almond Oil
Also found in: Almond, Cherry, Cranberry, Tomato
Source: Apricot kernel (Prunus armeniaca) - purified to remove naturally-occurring cyanogenic compounds
Cardamom Oil
Source: Cardamom pods (Elettaria cardamomum)
Natural Geraniol
Also found in: Apple, Apricot, Geranium, Ginger, Rose
Source: Palmarosa (Cymbopogon martinii)
Lemon Oil
Source: Cold-pressed lemon peel (Citrus limon)
Natural Beta Ionone
Also found in: Peach, Plum, Raspberry, Tea
Source: Carrot (Daucus carota)
Natural Vanillin
Also found in: Coffee, Grape, Pineapple, Vanilla
Source: Rice bran (Oryza sativa)
This rich butter is derived from mango seeds. High in Stearic (C18:0) and Oleic (C18:1) fatty acids, it is packed with Vitamins A, C, and E, which help to nourish, hydrate, and revitalise dry lip skin. High Vitamin E levels give it naturally high stability.
Certified food-grade.
Extracted from the fat of roasted cocoa beans, this rich butter is abundant in fatty acids and antioxidants. It helps protect and repair the skin's lipid barrier while softening and smoothing delicate lip skin. Sustainably sourced from Ghana and Côte d'Ivoire, it carries the natural scent of cocoa.
Certified food-grade.
Medium-Chain Triglycerides (C8 and C10) extracted from organic coconuts. High in fatty acids, it absorbs quickly and provides soft, non-greasy moisturisation - lightweight conditioning without the heavy feel. Certified organic. Certified food-grade.
A nourishing oil extracted from the fruit of rose plants (after petals fall). Particularly rich in Linoleic and Linolenic essential fatty acids, vitamins and antioxidants, so it deeply conditions and rejuvenates the lips. Certified organic.
Certified food-grade.
Cold-pressed from organic sweet almonds to preserve natural skin-beneficial nutrients. Used in skincare for centuries, it’s rich in Oleic Acid and naturally high in Vitamins A and E, helping to deeply condition the lips and improve moisture levels. Certified organic.
Certified food-grade.
A plant extract from red cabbage leaves. High in anthocyanins - a type of flavonoid that gives off red, pink, and magenta hues - this extract has natural antioxidant and anti-inflammatory properties, which help to protect delicate lip skin from oxidative stress.
Certified food-grade.
Tocopherol, an active form of Vitamin E. A powerful antioxidant that helps protect skin from oxidative stress while also preserving the stability and freshness of the formula itself. Certified food-grade.
A natural colourant made by heating up plant-derived carbohydrates. Provides warm brown tones and has been used as a safe colourant in cosmetics and foods for many years. Certified food-grade.
A natural bioactive compound found in turmeric. High in polyphenols, naturally bright and golden-yellow in colour, this extract is antioxidant, anti-inflammatory, and antibacterial, which helps to soothe and calm the lips.Certified food-grade.
A natural, plant-derived sweetness bio-converted from the stevia leaf. Our Rebaudioside M tastes like sugar without the aftertaste typical of most stevia, due to its high-purity rate. Certified food-grade.
Ancient recipe
Rose, spices, lemon and love
Join me, AZIZAM.
100% food-grade ingredients your body naturally recognises and knows how to use for true performance. We call this Bio-Logical. Our formulas don’t coat, they collaborate.
Certified food-grade ingredients (EU)
Cosmetic-grade
Independently certified microplastic-free
No petroleum
No titanium dioxide
No polybutene
No perfume
100% natural food flavour recipes (EU)
Food-safe, biodegradable packaging
Overall rating: 4.0 / 5 from 4 reviews.
Yom makes my lips feel luxuriously moisturised and I love the taste and colour. It is important to me that what I put on my skin and lips is a safe product and this is why I made this purchase which is competitively priced and comes beautifully packaged. I highly recommend and will buy again.
Placed an order back on July 11th, and still have not received it, now being August 8th. I contacted customer support and left a message twice now, never heard back from anyone. My package has been stuck in Memphis for 4 weeks now, with no update from anyone. Not sure why this would take so long to get/ why I can’t seem to reach anyone for help.
Store owner replied: Dear Shelby, we are sorry for the customs issue, we have contacted you directly to resolve the situation.
Smells and tastes amazing! I bought the Juju one for myself and loved it, and bought Persian one for a friend as a birthday gift. She loved it! As did I as I got to try it haha. It looks like lip gloss when worn but without the horrible stickiness and without ingesting microplastics and synthetic dyes. Subtle brownish tint is gorgeous. Will be purchasing once I’ve finished my Juju one.
The packaging is fun, my lips are beautifully moisturised, glossy and the product is free from plastics and harmful substances which is important to me as i care about what i put on my face and skin. I love the colour and i highly recommend this product.
